Our vision is that it gives a group of people a shared perspective. It puts you on the same page. That could be your fiancé and your mother-in-law planning your wedding or it could be your HR team trying to structure your employee onboarding process.

It's not a project management tool anymore than it is a bug tracker or a crm or an applicant tracking system. People use Trello for all of those things but at its core, it is just a list of lists.

The power comes from understanding how that metaphor can help provide structure to some process that you have. (Trello comes from "trellis" - a structure to help plants grow).

Check out trello.com/inspiration for some examples. It's a bit like explaining to someone what a spreadsheet is before they have seen one and why they would use one. Once you grok it, it's very powerful.