In the contract economy, imagine that all of us, with our small contracting companies and associated specialities, are day labourers standing at the dockside waiting to be hired.
The dock manager (Google) opens a gate to the strong looking fellows allowing them into the dock company's holding area. If they are not in this area (front page of appropriate SERPs) then they aren't considered by the task master who later comes to the holding area, scans the candidates that the dock manager has selected, and takes his pick to get the days work done - from which point it is finally up to the individual and their abilities to prove their ongoing worth.
Imagine if you needed to be an SEO, adwords and general internet marketing guru just to get the dock manager to look at you so you could get paid....
In the contract economy every one of the dock workers has an agent whose job it is to make sure they have the support they need to provide ongoing worth.
Right now most agents won't take someone who can't immediately bill invoices in the high thousands of dollars. In a contract economy the agent services market would have a low end. Tools will emerge to help agents take on large volumes of low dollar value clients.
Double digit percentages of the entire unrepresented labor market are up for grabs. The current setup is unstable.
Unions are different in that they represent a class not an individual and they don't take a percentage of earnings.
The dock manager (Google) opens a gate to the strong looking fellows allowing them into the dock company's holding area. If they are not in this area (front page of appropriate SERPs) then they aren't considered by the task master who later comes to the holding area, scans the candidates that the dock manager has selected, and takes his pick to get the days work done - from which point it is finally up to the individual and their abilities to prove their ongoing worth.
Imagine if you needed to be an SEO, adwords and general internet marketing guru just to get the dock manager to look at you so you could get paid....
EDIT: Clarity