That makes sense if you are paying for cachet (conspicuous consumption)... And t... | Hacker News

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jjeaff on March 1, 2019 | parent | context | favorite | on: Teardown: Casper’s Clever Little Nightlight

That makes sense if you are paying for cachet (conspicuous consumption)... And the majority of Rolex and LV buyers are.

But most brands do not carry that cachet.

criddell on March 1, 2019 [–]

Sure, I get that. They're Veblen goods.

Rolex bums me out though because I really like a few of their watches. I just can't get over having their brand name and logo appearing so many times on the watch. It feels tacky to me.

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