Large companies have fixed ad spend budgets. If they dont spend they lose. Doesn't matter if its lost to fraud.
Google, Facebook advertiser have more specific budgets, especially Facebook which has a large number of small advertisers.
Large adnetworks however get large advertisers with advertising budgets in tens of millions on average.
There is a larger pressure on Google and Facebook to be competitive then say smaller ad networks.
Also the techniques that I mention of are not in use in wild after the POC on millions of devices few months ago. They're a backup plan. Also not every adtech company has them. Maybe 2 or 3 at the most are at the cutting edge of tracking.
Google knows this very well. You really think Google couldn't counter fraud? Its a fake and manufactured outrage. No one wants to give away their "secret sauce" just yet.
Also right now many adtech companies are going bankrupt. Many larger one are waiting for smaller ones to be gone after which the landscape changes.
> Also right now many adtech companies are going bankrupt.
As someone currently working in IT for an adtech company, I can at least provide one data point in that the company I work for is slowly (but surely) dying.
Google, Facebook advertiser have more specific budgets, especially Facebook which has a large number of small advertisers.
Large adnetworks however get large advertisers with advertising budgets in tens of millions on average.
There is a larger pressure on Google and Facebook to be competitive then say smaller ad networks.
Also the techniques that I mention of are not in use in wild after the POC on millions of devices few months ago. They're a backup plan. Also not every adtech company has them. Maybe 2 or 3 at the most are at the cutting edge of tracking.
Google knows this very well. You really think Google couldn't counter fraud? Its a fake and manufactured outrage. No one wants to give away their "secret sauce" just yet.
Also right now many adtech companies are going bankrupt. Many larger one are waiting for smaller ones to be gone after which the landscape changes.