if this idea has merit (ironically enough) it means that ideas themselves are even weaker than one might expect in terms of startup outcomes.
however, i'm skeptical. i think there is a need for some early initial conditions for startup idea conceptualization that matter other than drawing a name out of a hat. perhaps its just a multiplier and pure execution wizardry can get you through anything by just doing lean startup methods. but i can't get past the idea that the best companies grow out of a seed that originates in deep domain knowledge, but then lets go of assumptions from that point and iterates with users from there. you're not gonna get that seed by just picking up a domain randomly. it feels to me like this is a worthy concept though for taking the idea of lean startups to its logical extent - if nothing else, respect the 'purity' of it conceptually.
however, i'm skeptical. i think there is a need for some early initial conditions for startup idea conceptualization that matter other than drawing a name out of a hat. perhaps its just a multiplier and pure execution wizardry can get you through anything by just doing lean startup methods. but i can't get past the idea that the best companies grow out of a seed that originates in deep domain knowledge, but then lets go of assumptions from that point and iterates with users from there. you're not gonna get that seed by just picking up a domain randomly. it feels to me like this is a worthy concept though for taking the idea of lean startups to its logical extent - if nothing else, respect the 'purity' of it conceptually.