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> I totally get you want to attack Facebook and its ilk, but regulation can entrench the incumbents and reduce competition if not thought through.

They're already entrenched. What exactly are you worried about? You are just playing the devils advocate without actually having a point.

> It raises the cost of advertising.

Huge assumption that nothing better takes the place of algorithmic CPC-based advertising, or that a marketplace based entirely on ad-driven consumption is even desirable. It's not even worth discussing the rest of the speculation, because I reject the premise. The well-being of these ad-networks is no where near the top of my priorities list.




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