After Crypto AG [1], does 'Swiss made' really still have the same positive connotations it used to?

I'm so over any sort of branding that proclaims the superiority of one nation over others. [2]

If we really wanna give credit, why not list the actual names of the engineers that came up with the encryption mechanisms?

Same goes for Apple's 'Designed in California' etc.

[1] https://news.ycombinator.com/item?id=22297963

[2] https://www.youtube.com/watch?v=VRh925Is_1U