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Someone didn't do their trademark research. Out on the east coast US (like NYC metro) anyone hearing the name Wise isn't going to think 'transfer service', they are going to think potato chips: https://www.wisesnacks.com



I see this like Delta Faucets and Delta Airlines. I've never had any trouble thinking of one when I meant the other, and I suspect the same is true here.


Trademarks have 40+ categories. Look up how many trademarks with the word "acme" in them can happily coexist.


I assume they did and figured nobody would mistake a chips brand with an FX service. Legally I'm sure it's not a problem.


There is also another wise.us service.




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