The future is entirely server-side tracking, with no JavaScript executed in the client unless for UX tracking like Hotjar or A/B testing like Target or Optimize.
Personally, I haven't seen a desire in companies to skirt GDPR. Rather companies just want to be compliant and not have to worry about data breaches or reputational damage from their marketing tools. This example with Backblaze is exactly what companies are trying to avoid.
Personally, I haven't seen a desire in companies to skirt GDPR. Rather companies just want to be compliant and not have to worry about data breaches or reputational damage from their marketing tools. This example with Backblaze is exactly what companies are trying to avoid.