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>Does Microsoft make you think computer OS?

No, because it is Company not an OS. And today I bet more people associate Microsoft with Xbox, or Office then with Windows. Windows has been Microsoft's least profitable division for awhile now. The OS is their loss leader

> Does Apple make you think of computers and personal devices?

No, Apple makes me think of Cringe Hippies over spending on an poorly engineered fashion statement... ;) Or prime example of a company claiming to be environmentally friendly while actively designing their products to have to be thrown away instead of repaired...

>AMZN through AWS has just come up with names so that they can be discussed more easily.

I dont think that is true at all, even in tech circles trying to remember what the different service names are is pain.

Amazon AWS took a look at Microsoft, the worse company in the world at naming things, and said "Hold my beer"

>>However, is anyone reading this really not aware of what S3 does? EC2?

S3, probably not but it is also the oldest product and has become Standard Standard Cloud based Object Storage, S3 while an AWS service is also a protocol adopted by countless other services, and open source projects.

EC2, Yes I better there are those that do not know what EC2 is, or that to use EC2 you need EBS. And the deeper you go the more complex the web of services become.




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