I wonder if they have a specific goal in mind that they use to define success. Maybe it's a more general "we will know we are successful when we get there", or maybe it's a specific metric like the number of views. The latter feels like a real grind.

Related:

https://news.ycombinator.com/item?id=41549649 - How to succeed in MrBeast production (2024-09-15, 1352 comments)